Sunday, July 12th, 2020

An Introduction to Blogging

By Mhairi Petrovic on Feb 07 2010 • Filed under Outsmarting Social Media

Blogging one of the best social media tools when it comes to reaching and interacting with your target audience online.

A blog is a place on the web where individuals or companies can regularly post information, ideas and commentary. According to Wikipedia, a blog is “is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.”

Blogs are not new. The first rudimentary blog-like tools came into existence over 20 years ago. When the Internet became mainstream in the mid-nineties, blogs began to proliferate. At last count there were over 180 million blogs out there in any number of languages and on innumerable topics

Many people associate blogging with personal web pages where people spout about their lives and experiences. It’s true there are a lot of those out in the blogosphere but blogging is by no means limited to the narcissists among us. There are some very useful benefits to be reaped for companies that blog wisely – not the least of which is the fact that doing so can help improve your website ranking (and we’ll talk more about this and other benefits in the next post).

Before you start though, it is a good idea to check out the lie of the land to see what people blog about in your industry, how they communicate and what is being said. A great way to find blogs is to use blog directories to identify prominent blogs on your topic of interest. There are a number of tools like IceRocket and Technorati that allow you to easily find and follow blogs on the right topic.

Take time to get a feel for how people communicate and when you are ready and have something to add, you should comment on relevant posts (remember to link back to your website in the comment field).

Once you are comfortable with manoeuvring the blogosphere and have a feel for how people communicate, the next step is to set up your own blog if you are so inclined. The main tools that facilitate blogging are WordPress, Typepad and Blogger. All are free, relatively intuitive and easy to use but I like WordPress best because of its versatility.

If you do decide to add blogging to your communications strategy, make sure that this is something you can commit to long term. An abandoned blog can be really damaging to your web presence and reputation. Unsure about why you should blog? Look for my next blog post entitled The Business Benefits of Blogging.

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